Choosing the right facial mask is about identifying your skincare goals. For hydration, opt for a sheet mask with ingredients like hyaluronic acid. To address acne, look for a clay mask with salicylic acid or charcoal. If you seek brightness, go for a mask containing vitamin C or glycolic acid. Consider your skin type (dry, oily, sensitive) and any sensitivities, and avoid masks with known irritants. Test a small area before full application, and read reviews to find a mask that aligns with your specific skincare needs and skin type <3